15 Nurse-Owned Brands To Support on Small Business Saturday
- Nurses are launching successful small businesses across wellness, apparel, art, and lifestyle products.
- Supporting nurse-owned brands directly strengthens the nursing community and helps grow alternative income streams for nurses.
- These small businesses offer handmade, mission-driven, and nurse-focused items perfect for gifts, self-care, and showing appreciation.
Small Business Saturday is the perfect time to uplift the incredible nurses who run their own companies outside of clinical shifts. From wellness products to scrubs, scrub caps to inspiring art, these nurse-owned brands are making a meaningful impact on the nursing community and beyond. Nurses don’t just save lives. They build powerful businesses too. This Small Business Saturday, here are 15 nurse-founded brands bringing creativity, heart, and real-world experience to the market.
Here are 15 nurse-owned brands to explore and support:
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Olivus Apparel
OliveUs Apparel is a nurse-led medical apparel brand created to revolutionize workwear for healthcare professionals. Founded by Kathryn Dickson, BSN, RN, DNP, ENP-C, FNP-C, OliveUs designs comfortable, functional, and stylish scrubs that prioritize safety, movement, and long-shift comfort. Their innovative features, including their patented stethoscope holder, address real needs nurses face every day. OliveUs focuses on modern fits, premium fabrics, and thoughtful details that help healthcare workers feel confident, supported, and seen on and off shift. OliveUs was awarded the Best Scrubs of 2025 by Nurse.org.
WeCare Boxes
WeCare is a nonprofit on a mission to care for caregivers. Through our WeCare Boxes, retreats, and events, we show up where it matters most. When healthcare professionals need encouragement, connection, and community, WeCare is there.
Each WeCare CME Box is intentionally designed to meet real pain points in healthcare such as burnout, compassion fatigue, and isolation. Our boxes offer a tangible reminder that caregivers are seen, valued, and not alone.
Beyond the boxes, WeCare hosts retreats and conferences that help healthcare professionals rest, reset, and heal. We also donate boxes, award scholarships to attend events, and partner with organizations and voices like Nurse Blake who share our passion for caring for the humans behind healthcare.
WeCare Nonprofit is here to remind healthcare professionals that even in the hardest moments, someone is caring for them, too.
Mel’s Crafty Corner
Mel’s Crafty Corner was created by Melanie Van Sisine, a pediatric nurse who began designing uplifting, rainbow-themed apparel during the challenges of 2020. What started as a creative outlet on night shift has grown into an award-winning, nurse-owned brand serving caring professionals across the country. Today, Mel’s Crafty Corner offers custom apparel, accessories, and gifts designed to bring joy, color, and positivity to the healthcare workforce. The brand celebrates the heart of nursing while helping professionals look and feel good both on and off shift. Mel is also the 2025 recipient of Nurse.org’s Best Nurse-Founded Business award.
Nurses Inspire Nurses
Founded by pediatric nurse Cat Golden, Nurses Inspire Nurses was created to support nurses as humans first and clinicians second. After experiencing the exhaustion and isolation many nurses face, Cat built a movement focused on community, encouragement, and genuine connection. Over the past five years, the brand has supported tens of thousands of nurses through uplifting merch, in-person events, and community experiences designed to remind nurses they are never alone. The company has gained national recognition, with features in Forbes, The Wall Street Journal, and an appearance on The Kelly Clarkson Show.
Amy Patterson Art
Amy Patterson Art was founded by Amy, a labor and delivery nurse whose lifelong passion for creativity grew into a small business rooted in joy and connection. From sewing handmade bags and designing fundraiser jewelry to discovering digital illustration on her iPad in 2020, Amy has always used art as a way to uplift others. Her shop began with witty, niche L&D-inspired designs (including her popular Flying Cowgirl) and has since expanded into broader, feel-good artwork meant to make anyone smile. Today, Amy blends her nursing experience with her artistic talent to create stickers, apparel, accessories, and custom designs that bring color, humor, and heart to healthcare workers and beyond.
Up At Dawn
Up At Dawn is a nurse-founded small business creating Hawaiian-inspired compression socks designed for comfort, durability, and everyday wellness. Built by a team of nurses from diverse specialties, the brand blends clinical experience with island-influenced style to support healthcare workers and anyone living an active lifestyle. Each pair is thoughtfully crafted to promote circulation during long shifts while adding a touch of personality rooted in Hawaii’s vibrant culture. Led by Megan, Laura, and Nina, Up At Dawn remains committed to quality, community, and uplifting those who spend their days caring for others.
Sew In Love Scrub Caps
Sew In Love Design Company was born in 2020 when Annalynne, then a CRNA student, turned her need for a creative outlet into a thriving handmade scrub-cap business. What started during a six-week clinical break quickly grew—now reaching all 50 states and multiple countries, with 2,000+ caps sewn in 2021 and over 400 five-star Etsy reviews. Every Euro-style scrub cap is handcrafted start to finish, designed to be flattering, versatile, and fun with unique prints and ribbons.
Stink Balm
Before becoming the StinkBalm queen, founder Jennifer D. worked as an ER nurse and struggled with the unforgettable smells that come with healthcare. She tried everything from room sprays to menthol salves to odd nurse hacks, but nothing worked. In 2018, she began experimenting and eventually created a solution that was effective, easy to carry, and discreet. Her friends and coworkers encouraged her to share it with others, and that is how StinkBalm was born.
Kim’s Kaps
Kim was an OR nurse who loved her job but hated how disposable hats looked and felt. After seeing a surgeon wearing a cloth hat, she realized there were no options made for women. She teamed up with her mom, a trained seamstress, and together they created their first scrub cap. After many trials, the perfect style was born and coworkers quickly started asking for their own. That is how Kimkaps began.
Today, fifteen years later, Kimkaps has ten styles, customers around the world, and an amazing all-women team creating cute, comfortable scrub hats for everyone.
Badge Beauties
Badge Beauties was created by nurse Amber Brune, who wanted a simple way to add personality and connection to long, demanding shifts. The brand offers stylish, fun, and expressive badge reels that help healthcare workers show individuality, spark conversation, and bring a little brightness to patient care. What started as a creative outlet has grown into a beloved accessory brand used by nurses across the country.
Prints by Love Fourteen
Prints by Love Fourteen is a nurse-founded small business created by Marielle, an RN, and her husband Michael. What started as a search for uplifting, comfortable work apparel grew into a handcrafted brand centered on positivity, creativity, and connection. The couple designs and produces thoughtful apparel, gifts, decals, and accessories that bring comfort and joy to everyday work life. Each piece is intentionally made to brighten long shifts, support fellow healthcare professionals, and add a touch of personality to the workday.
HerCrescentandCo
Founded by ER nurse Hillary in Ontario, Canada, Her Crescent & Co has grown from a pandemic candle venture into a thriving nurse-owned art and apparel brand. Hillary creates original illustrations that appear on stickers, apparel, and accessories, all inspired by healthcare culture and her own experiences in emergency nursing. What began as a creative outlet has become her full-time business, with designs shipped globally and supported by her small team (including her cat, Louis). Her Crescent & Co continues to blend nursing, artistry, and entrepreneurship in a way that resonates with healthcare workers who love meaningful, aesthetically curated designs.
Coffee and Care Co.
Coffee & Care Co. is a nurse-owned small business created by Cass Fedele, a cardiovascular nurse who turned her creative outlet into a way to bring some joy to tough shifts. The shop offers fun accessories for healthcare workers, including interchangeable badge reels and badge charms that let clinicians show personality at work. As a thank you to supporters, Coffee & Care Co. is offering 50% off all products through December 31, 2025, with the discount automatically applied at checkout.
Adni (Formerly Lumify)
Founded by nurses Anthony and Jennifferre, Adni was created to solve a problem every healthcare worker knows too well: the lack of high-quality, practical tools designed specifically for clinicians. Their first product, the Lumify uNight Light, became a viral essential during the pandemic by giving nurses a wearable light that improves visibility while reducing patient disturbances at night.
ShopMegannCo
ShopMegannCo was created by Megan, a registered nurse who started her business in November 2020. She designs stylish clothing, loungewear, and accessories with healthcare-inspired and motivational themes. At only 25, Megan is both a full-time business owner and a nurse who loves helping others learn how to run their own small businesses.
Why Supporting Nurse-Owned Businesses Matters
Nurses bring creativity, resilience, and firsthand experience into everything they build. Supporting their small businesses helps diversify income, prevents burnout, and strengthens the nurse community as a whole.
Whether you’re shopping for yourself, your team, or holiday gifts, these nurse-founded brands make it easy to support meaningful work and celebrate the profession.
🤔 Nurses, what other nurse-founded small businesses should we support, and why? Tell us in the discussion forum below. .
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