March 13, 2023

Nurses in Media Virtual Conference is March 15, 2023

Nurses in Media Virtual Conference is March 15, 2023

Mark Your Calendars for a fun and unique nursing event! The American Nurses Association(ANA)\California is hosting its second Nurses in Media Day on March 15th from 10:00 - 1:30 PST virtually. 

This exciting free, virtual conference will explore how nurses are portrayed in media and discuss how nurses can prepare and position themselves to become leaders in the digital healthcare space. ANA\California’s Nurses in Media Campaign provides training and tools to empower nurses and increase nursing presence across various media platforms. 

The conference host is Alicia Truelove MSN, RN, CV-BC, the 2023 ANA\California Advocacy Institute Fellow. Nursing, media, and communications experts will take the stage to discuss and reflect on the role of nursing in healthcare media coverage and healthcare policy. 

Nurses in Media Day Agenda 

The Conference will be divided into three sections. 

Media Policy & Culture Panel 

This panel will discuss how policy and culture impact the way nurses are portrayed in media and strategies to increase nursing voice in policy development. The panel will likely also discuss how nurses are under-utilized as sources for healthcare media coverage. 

Panel members include:

Alice Benjamin, APRN, MSN, ACNS-BC, FNP-C - Chief Nursing Officer and Media Correspondent, 


Melissa Vizcarra - Bilingual External Communications and Marketing Professional, Cedars Sinai 

Kevin Kimbrough - Healthcare Marketing & Communications Leader, Dignity Health


Chantal Roshetar - Executive Director, Enterprise Stakeholder Communications, City of Hope

Media Success Stories

These speakers will offer insight into their personal experiences, nursing journeys and success stories. 

  • Kellie DeMarco - Founder, Kellie DeMarco Communications

  • Dr. Sharon Goldfarb, DNP, RN, FNP-BC - Lead Nursing Consultant, ThisIsOurShot

  • Tamara AL-Yassin, MBA, BSN, RN, CEN, PHN - CEO, The Nursing Beat

  • Yvette Woodruff-Perez, MSN, RN - Former Mayor, City of Vernon

Mini-Media Trainings

The last portion of the conference will consist of 4 x 15-minute sessions led by successful nursing entrepreneurs. The topics are: 

  • Looking Your Best On-Camera by Kellie DeMarco, Founder of Kellie DeMarco Communications

  • Framing Your Message by Barbara Glickstein, RN, MPH, MS. FAAN, and Principal at Barbara Glickstein Strategies

  • You're On-Camera, Now What? by Dr. James Q. Simmons, DNP, BA, RN, AGACNP-BC, @AsktheNP

  • To Podcast or Not to Podcast by Dr. Ali Tayyeb Ph.D., RN, NPD-BC, PHN, Founder of RNMentor Podcast


ANA\California is a state chapter of the American Nurses Association. According to the website, started in 1996, it “has represented California’s registered nurses as a leading voice for the nursing profession. Adapting to the changing realities of the practice of nursing and the delivery of care, we understand the unique challenges facing nurses in and outside of the hospital setting. Change is inevitable – and ANA\C remains ready to meet the demands of the future to advance the irreplaceable benefits that nurses and nursing groups provide for California’s communities.” 

It currently is the #1 state professional organization in California with a contracted lobbyist, has monitored 2,500 legislative bills each year to review their overall impact on nurses and the nursing profession, and has over 80+ coalition partners.

Visit ANA\California to learn more and register for this FREE virtual event. ANA\California’s LinkedIn post provides links to each of the featured speakers. Don’t miss this unique event!



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